Monster Cable

"People aren't hearing all the music.
Artist and producers work hard in the studio perfecting their sound. But people can't really hear it with normal headphones. Most headphones can't handle the bass, the detail, the dynamics.
Bottom line, the music doesn't move you. With Beats, people are going to hear what the artist hear, and listen to the music the way they should: the way I do."
-Dr.Dre