Lagom

Stockholm based brand Lagom, pronounced with a long a and meens 'adequate' or 'just right', was founded by Nette Sandström, Martin Lydén and one half of hiphopduo Snook, Daniel Adams-Ray back in 2007 and was an instant success! They call it street couture with a twisted minimalism, skew cuts and adjustable details. Individual function and creativityis thier game. Precis lagom!