ADIEU is the product of couple Isabelle Guédon’s and Benjamin Caron’s love of retro British subcultures, such as Mods, Teddy Boys and the infamous U.K. punk scene. One could say that idea of ADIEU originally came to being when Benjamin reworked his creepers as a 14 year old. In 2012, the brand actually launched, combining Isabelle’s knowledge for fashion with Benjamin’s technical skills.
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