HUF is a streetwear brand founded by professional skateboarder Keith Hufnagel in 2002. Known for its skate culture-inspired apparel and accessories, HUF offers high-quality products like graphic tees, hats, socks, and footwear. The brand has expanded its range over the years and collaborates with artists and other brands. Despite the passing of its founder in 2020, HUF remains influential in streetwear and skateboarding communities worldwide.