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This season, EDWIN embarks on an inspired return to its origins—the enduring allure of denim that defines the brand.
With an unwavering focus on authenticity, the collection serves as a powerful testament to the very core of the brand, with denim commanding the spotlight. EDWIN’s visionary approach breathes life into familiar concepts, elevating them to new heights, unveiling the essence of their creative process.
At the heart of EDWIN’s brand philosophy lies a profound reverence for the unmatched quality and ethereal beauty of materials. Meticulous fabric selection stands as a testament to the brand’s unwavering dedication to craftsmanship and exacting attention to detail. Infused with the laid-back ambiance of the California Riviera,the Spring/Summer 2024 collection effortlessly captures the essence of sun-soaked days and carefree beach adventures.
Rooted in the serene coastal backdrop, the collection emanates an aura of untroubled ease and unhurried relaxation —a testament to the brand’s harmonious blend of style and leisure.
Japanese denim brand Edwin was established 1947 when denim fanatic K.K. Tsunemi decided to import jeans directy from the U.S. The demand was so great that he even sold used, worn out & dirty denim. Mr. Tsunemi decided to produce jeans of his own. By 1961 the first Edwin Jeans were available on the market. Since then Edwin has been one of the most innovative denim brands on the market, producing extra heavy 16 oz denim as early as 1963 & in the 1970's they were the first brand to introduce a kind of pre-wash process.
