Eytys was founded in Stockholm, Sweden in 2013 by childhood friends rooted in a Generation Y mindset – born in the ‘80s, raised with ‘90s subcultures – Eytys is fuelled by the inclusive and multicultural bricolage of the World Wide Web. Speaking to creative minds worldwide, the collections are created to transgress nationality, gender categories and trends. The robust and fuss-free design focuses on comfort and distorted proportions, functions triumphs embellishments and style spans genders.
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