New Black

New Black was founded in 2011 by friends Andreas and Elias from the industrial city of Gothenburg on the Swedish west coast, known for its rainy and grimy climate. The two friends met on the train tracks for the first time and the creativity, cheeky charm and humor of graffiti is the foundation of their brand! The now Stockholm based company has grown from their first drop of five t-shirts to full blown global brand with a complete collection. But some things never change, New Black will always represent Scandinavian simplicity, American urban culture and an important sense of humour.
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