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ICECREAM, founded in 2004, is a subsidiary of Billionaire Boys Club, established in 2003 by Pharrell Williams and NIGO. Known for its vibrant colors, bold graphics, and streetwear vibe, ICECREAM showcases Pharrell and NIGO's unique spin on classic styles. The brand, featuring ice cream graphics and playful designs, is a staple in hip hop and pop culture, with a focus on men's streetwear such as graphic tees and hoodies. Collaborating with iconic figures, ICECREAM has maintained its relevance since its debut, making it a key player in the streetwear scene.
