EKSPRESFORSENDELSE MED 365 DAGES RETURRET
Boutique Sportif is Sweden's first streetwear store, born out of the DIY spirit of punk, skateboarding and hip-hop. Founded by Jonas Wiehager in Stockholm City back in 1998, it swiftly became the cultural hub for DJs, local legends and anyone hunting down hard to find brands and our bespoke Boutique Sportif Collection.
The biggest hit was, and still is, the “Represent Wear” that was first introduced in 1999. From the classic STOCKHOLM logo, to the updated New Sthlm logo in 2015 into a a full, contemporary collection.